PEACHTREE CITY, Georgia (CNN) -- Lori Lawrence has been laid off twice since ending her 20-year career with the U.S. Air Force in 2001. But after losing her most recent job in February, she felt liberated.
"I started thinking, I'm tired of going through this," she said. So Lawrence, who last worked at a staffing firm, contemplated what she would enjoy doing most.
"It was obvious," she said. "Something with pets."
Inspired by Cody, her 14-year-old Siberian husky, Lawrence set her sights on opening a dog-grooming business in the upscale Atlanta suburb of
Peachtree City, Georgia.
"My Pampered Pooch offers the opportunity for dog owners to show their four-legged friends just how much they enjoy their unconditional love and friendship, by pampering them," Lawrence said, reading her mission statement.
"People spent $42 billion last year on their
pets alone," Lawrence said. "You know [the money is] there. How do I get in? I want in!"
She attended
Small Business Administration seminars and researched business plans of other
startups before she drafted her own.
With help from community small business experts Lawrence reduced her
startup costs from $147,000 to $35,000.
She has not yet secured all that money, but is counting on $4,000 from savings; $6,000 from donations, which she will solicit from dog washes and social networking; and $10,000 from investors, including peer-to-peer loans and
microloans from services such as
Kiva.org.
Lawrence's plan also outlines other services such as pet sitting, a dog taxi, retail options and a
doggie bakery.
"All these things are ways of adding more revenue than just the basic dog wash," he said.
To spread the word, Lawrence is organizing free dog washes to help to build up her customer base, before she even opens the doors to her shop.
With her friends and neighbors by her side, Lawrence hopes to be serving all the pampered pooches in her area by the end of next month.
TDW would like to praise Lawrence for her
entrepreneurial drive and spirit and point out that when times are tough, people with a little creativity, vision, and a bit of elbow grease can accomplish anything. We bet she'll be much happier working with dogs than back in the corporate world.